Kama Sutra Toys Case Study

Name of The Business: Kamasutra Toys

Business: Adult Toys & Entertainment

Service Provided: Web design, SEO

Project Start: June, 2020

The demand for sex toys or adult entertainment products in India is growing at an exponential rate. Many large, medium and small entrepreneurs are now entering this huge market. As a result, the competition is growing by leaps and bounds.

Kama Sutra Toys is an India-based online sex toy store that started selling online in 2018. However, they soon realized the importance of SEO, as simply launching an online store does not automatically generate sales. Effective digital marketing across various channels is crucial to promote the store and drive revenue.

My Strategies:

• Site audit for technical, on-page and off-page issues
• Fixing technical and on-page issues
• Removing or disavowing spammy backlinks
• Improving internal linking and site structure
• In-depth keyword research for subcategories and product pages
• Creating SEO-optimized content
• Competitor analysis for backlinks and keywords
• Content for each buyer’s journey stage
• Visual content promotion on relevant channels
• Regular keyword tracking and site audits
• Measure SEO with Analytics, Search Console, and heatmaps
• Improve conversion rate