Sri Ramkrishna Institute Of Engineering – Digital Marketing Case Study

What Do They Do?

SRIE was a Kolkata based institute established in 2003 specialized in guiding engineers for various technical competitive exams like GATE, IES, DRDO, ISRO, BSNL, JEE LAT, PSC, Railways, Air India etc. Their scientific and professional training helps degree and diploma engineers get promoted in their careers through these public and private sector jobs and exams.

Initial Challenges:

• Old website had many technical and on-page SEO errors
• Website was not mobile responsive and had slow page load speed
• Annoying popups on old website created bad user experience
• Website got blocked due to payment issues with old agency
• Had many big competitor institutions with larger marketing budgets

My Strategies:

• Suggested a professional web designer to recreate the website
• Provided website layout suggestions for better UX and SEO performance
• Conducted competitor analysis to find easy-to-rank keywords
• Did keyword research and mapping to create optimized content
• Wrote meta titles, descriptions, structured data, etc. for on-page SEO
• Created content guide for writers to make SEO-friendly content
• Optimized page speed using tools like Google PageSpeed and GTMetrix
• Ensured mobile-friendliness and enabled mobile-first indexing
• Optimized GMB listing with the correct info, posts, virtual tour etc.
• Built backlinks through guest posting, broken link building etc.
• Ran Facebook ads for brand awareness and lead generation
• Created a chatbot on ChatFuel to provide instant query answers
• Posted informative content on Quora to establish thought leadership
• Ran Google and Bing PPC ads to increase visibility and leads