Padia Enterprise – B2B Business SEO Case Study

What They Do?

Padia Enterprise is a Kolkata based leading ball bearing authorized importer, distributor, dealer of multiple global brands like Hiwin, LS Bearing, NTN (Japan), PMI (Taiwan), Rexroth (Germany), THK (Japan) and Tsubaki (Japan), IKO Bearing etc. They have more than 5000 types of bearings in house and access to many more through our strategic supplier network.

In mid 2020, they contacted me for getting organic visibility on search engines like Google, Bing etc and generate leads through it.

My Strategies:

• Website Audit & fixing technical errors to eliminate crawling & indexing issues.
• Improving some UI issues and page loading issues.
• Integrating Google search console & Google analytics, Google tag manager for measuring / tracking SEO campaign performance.
• Doing in depth study about their main products for competitor research, keyword research, demographics of their target audiences etc.
• Rewriting the prime focused product / category pages with SEO optimized content.
• SEO optimized blog articles on their own website as well as industry guest blogs.
• Schema & other on page SEO practices
• NAPW citation audit & fixing wrong ones
• New citation building on reputed directories
• Auditing their GBP profiles and updating with relevant & vital information
• Tier 1 & Tier 2 link building
• Tracking SEO performance on GSC and Google Analytics and fine-tuning the SEO campaign using data insights.