HASC Appliance Google Ads Case Study

Name of The Business: Home Appliance Service Center

Business: Home Appliance Repair

Service Provided: Web design & Google Ads

Project Start: Dec, 2022

Our customer operates a home appliance repair service located in Kolkata, providing repair solutions for various household appliances including ACs, refrigerators, washing machines, microwave ovens, and water heaters. They aimed to enhance their online presence and boost lead generation through their website.

Initial Challenges:

Initially, the owner/founder collaborated with third-party platforms such as Urban Company and Home Triangle for business opportunities. However, organizational shifts within those app-based services led to their disassociation.

Previously, the company they were working with was unable to deliver satisfactory results. Therefore, they decided to try our Google Ads optimization services.

• Getting very less calls
• Calls from irrelevant locations, i.e. out of their service area
• Call from customers with different intent
• Fake clicks from competitors
• Cost per conversion was very high

My Strategies:

To achieve the campaign objectives, we implemented the following strategy:

• Fixed landing page speed issues
• Reformatted the contact form on the website
• Created appliance-specific landing pages
• Created dedicated brand landing pages
• Implemented conversion tracking for all relevant engagements.
• Separate ad groups for appliances & brands
• Verified Google Ads account for better performance
• Single variable A/B split testing for Ad copy, landing page & keyword match types.