Home Repair Service Center – Local Service Business Case Study
Last 14 Days Result (6th Jan, 2024):
353
Total Clicks (+106 more than previous)
58.91%
Conversion Rate (+5.41 more than previous)
₹63.85
Cost per conversion (Rs. 33.90 less than previous)
149
Total Conversion (+41 more than previous)
16.43%
CTR (Click Through Rate)
2.15K
Impressions (+724 more than previous)
Rs.26.95
Avg. CPC (-15.79 less than previous)
What They Do?
The client is a north Kolkata-based doorstep appliance repair service provider having service areas all over Kolkata and surrounding areas like Salt Lake, New Town, Barasat, Barrackpore, Howrah etc. They offer repair & installation services for ACs, fridges, microwave ovens & geysers.
Initial Challenges:
Brand new website and Google ads account.
My Strategies:
- Got Google ads verified with the required documents
- Designed the whole website focusing on overall user experience to increase the conversion rate
- Added conversion tracking code using Google tag manager
- Used form submission, phone number click and WhatsApp as a conversion source
- Unique ad copy & required assets that get higher CTR
- Single variable A/B split test
- Regular fake click-checking
- Bid adjustment at campaign, ad group, device and location level
Real Screenshots From Real Project
(Click To Enlarge)
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