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Urban Service Plaza Case Study

Name of The Business: Urban Service Plaza

Business: Doorstep Home Appliance Repair Service

Service Provided: Web design, SEO & Google Ads

Project Start: June, 2022

Website Link

Urban Service Plaza provides doorstep repair services for home appliances like refrigerators, ACs, washing machines, microwaves, and geysers in Kolkata, though not an authorized brand service centre. Operating since 2019 with ISO certification, they offer reliable, quality multi-brand repair and maintenance services at affordable costs with minimal downtime.

Latest Result (6th Jan, 2024):

This is the last 28 days’ report

Total Organic Traffic: 2.31K

Total Impression: 261K

Total Organic Conversion: 526

Average Engagement Time: 1 Minute

Total Keywords Ranking in Top 10 SERP: 467+

My Strategies:

  • Designed the responsive website using WordPress for faster maintenance
  • Planned well-structured website architecture focusing on user experience
  • In-depth keyword research & keyword grouping
  • SEO-optimized content using entities & NLP terms
  • Strategic internal linking
  • Off-page SEO including directory submission, citations, link building, brand mentions, social media traffic etc.

Some Ranking Keywords:

Manoj Maity

I’m a digital marketing consultant specializing in SEO, Paid Ads, and Email. Since 2017, I’ve been helping businesses grow online. Now a freelancer, I share my insights through blog posts and YouTube videos to help others succeed in the digital world.