Urban Service Plaza – Local Service Business Case Study

Business – Doorstep Home Appliance Repair Service
Services – Web design, SEO & Google Ads
Start – June, 2022 – Present

Contact Me Website Link

Latest Result (Jan 2024 – Jan 2025):

806%

Return On Investment

12,430

Qualified Leads

₹8,70,100

Revenue Generated
Through Organic Leads

92.41%

Organic Traffic Share

6.78%

Direct Traffic

50

monthly brand searches

142,785

total organic visitors

20%

Conversion Rate

What They Do?

Urban Service Plaza provides doorstep repair services for home appliances like refrigerators, ACs, washing machines, microwaves, and geysers in Kolkata, though not an authorized brand service centre. Operating since 2019 with ISO certification, they offer reliable, quality multi-brand repair and maintenance services at affordable costs with minimal downtime.

Real Screenshots From Real Project

(Click To Enlarge)

My Strategies:

Designed the responsive website using WordPress for faster maintenance
Planned well-structured website architecture focusing on user experience
In-depth keyword research & keyword grouping
SEO-optimized content using entities & NLP terms
Strategic internal linking
Off-page SEO including directory submission, citations, link building, brand mentions, social media traffic etc.